And the worst part?
Every day that goes by, your competitors are building trust and converting customers, while you're still trying to master copywriting formulas that don't work anymore.
Your testimonials are sitting there, packed with psychological triggers that could be converting strangers into buyers RIGHT NOW.
Well... that struggle ends TODAY.


My name is Wilco de Kreij, and I've spent over $10 million on Facebook ads—profitably.
That number might sound impressive, but it represents years of trial, error, and expensive lessons that helped me scale and exit two SaaS companies: Connectio (sold in 2021) and UpViral (sold in 2023).
Connectio was particularly relevant to this story—it was a platform that helped Facebook advertisers get better results, serving over 10,000 customers including industry leaders like Russell Brunson and Ryan Deiss. Entrepreneur.com even featured me as one of their Facebook ad experts.

But here's what those credentials don't tell you: I struggled with Facebook ads for years.
Like most advertisers, I fell into every trap the "gurus" set. I chased viral TikTok-style ads, tried meme campaigns, and followed every trending strategy that promised easy results.
The results? Lots of attention, plenty of likes and views... and terrible ROAS.
Then something changed during a routine campaign optimization...
I was frustrated with another underperforming "creative" campaign when I decided to try something different. Almost as an afterthought, I grabbed a few customer testimonials and slapped them onto some basic ads—nothing fancy, just social proof.
What happened shocked me.
Those simple testimonial ads outperformed my "creative" campaigns across the board. Not just in click-through rates, but in actual conversions and customer quality. The people coming from testimonial ads stayed longer, bought more, and became better customers.
But that was just the beginning.
I realized different testimonials address different objections. Different customer stories resonate with different audiences. Different social proof works at different stages of the buying journey.
When I started matching the RIGHT testimonial to the RIGHT audience at the RIGHT stage... my ROAS exploded.
More importantly, I was attracting higher-quality customers who generated more lifetime value.
I thought everyone was doing this. They weren't.
Most people were either not using testimonials at all, or just slapping random quotes on pretty backgrounds. Nobody was thinking strategically about testimonial psychology.
After my last exit in 2023, I took a sabbatical with my family.
We traveled through Africa and Indonesia for months with my two kids. For the first time in years, I wasn't building anything—I was just thinking about what inspired me.
The answer was clear: I want to help small businesses beat the big guys.
I've seen what happens when a small business cracks the code on profitable Facebook ads. It's complete business transformation. Growth becomes predictable instead of hopeful.
That's why I started Winning Ads.
Not to help big enterprises get bigger, but to give small businesses the marketing power of giants.
And that's why we're doing something that might seem crazy:
Instead of just teaching this method, we're actually delivering these social proof ads at a price that's barely more than what most people spend on coffee in a week.
This isn't our main business model—it's our way of proving this works.
Once you see these ads perform, you'll understand the power of strategic testimonial psychology. And hopefully, you'll want to work with us long-term as your business grows.


When it comes to creating Facebook ads, you have several options. You could write them yourself (slow and inconsistent). Use ChatGPT (generic and doesn't know your business). Hire an agency (expensive with unpredictable results). Or use templates (cookie-cutter and boring).

As you can see, the Trust Ads System is the only approach that delivers across every dimension that matters.
Unlike other methods that try to create persuasion from scratch, we extract the psychology that's already proven to work—from your own customers' words.
This isn't just a better way to create ads. It's a fundamentally smarter approach.





While my previous companies (UpViral & Connectio) served 10,000+ advertisers with thousands of testimonials, I'm starting fresh with Winning Ads after my sabbatical.
Here's the deal: I'm offering this transformational service at an almost-free price because I need real results from real customers to showcase on this page. Once I have those testimonials, the price goes to it's actual price (I'm tinking $297-ish).
Your part of the bargain: If you get great results (and I'm confident you will), simply share a screenshot of your improved ROAS so I can add it as social proof. That's it.
This is genuinely a win-win: You get $3,000+ worth of work for $37, and I get the testimonials I need to build social proof for Winning Ads.
But this launch pricing won't last long.
Once I have enough social proof, the price increases to $297 —still a great deal, but not this incredible.

Our 30-Day Promise: If you don't see improved Facebook ad performance within 30 days, simply email [email protected] and we'll refund your money within 48 hours.
No questions asked. No hoops to jump through. No proof required.
Here's what this means:
✅ You risk absolutely nothing
✅ We're taking ALL the risk
✅ 30 full days to test everything
✅ One email gets your money back
✅ 100% refund processed in 48 hours
Why we can offer this guarantee: We're so confident in the power of customer psychology that we're willing to let you try it completely risk-free.
The bottom line: Either these ads improve your Facebook results, or you pay nothing.
The real risk isn't trying the Trust Ads Bundle - it's continuing to struggle with ads that don't perform.
I'm going to be completely honest with you...
I don't have a wall of testimonials to show you.
After selling my previous companies (Connectio and UpViral), I can't share those results—they belong to the new owners. And since I'm just launching Winning Ads after my sabbatical, I don't have customers yet.
But here's why that's actually GOOD news for you:
This means you're getting in at the absolute ground floor, before I have social proof to justify higher pricing. Once I collect testimonials from the first wave of customers, this $37 offer disappears forever.
You're essentially getting a $297 service for $37 because I need to build social proof for this new business.
Here's the deal I'm making with you: You get incredible value at an almost-free price, and in return, if you get great results (which I'm confident you will), you share a screenshot of your improved performance so I can add it to this page as social proof.
That's it. That's my "secret agenda."
This is genuinely a win-win:
But this ground-floor pricing won't last.
Once I have enough social proof, the price goes to $297—still a great deal compared to what agencies charge, but not this incredible opportunity.
You have two choices: Get in now at $37 while I'm building my testimonial collection, or wait and pay $297+ later when I have the social proof to justify regular pricing.
Either way, you'll get the same high-quality service. The only difference is what you pay for it.
I want to leave you with something important.
Right now, you have a choice to make. And this choice will determine where your business is six months from now.
Path 1: Continue struggling with Facebook ad copy that doesn't convert. Keep watching competitors with inferior products outperform you simply because they understand customer psychology better. Six months from now, you'll still be burning through ad budgets and wondering why your amazing product isn't getting the sales it deserves.
Path 2: Join the Trust Ads Bundle today and finally leverage the psychology your customers have already given you. Within 72 hours, you'll have 15 ready-to-run ads that convert without trying to "sell" anyone.
Picture this: It's 30 days from now. You're checking your phone and seeing notification after notification of new sales. Your cost-per-acquisition has dropped while your customer quality has improved. You're finally competing with bigger brands using authentic customer voices instead of struggling with copywriting formulas.
How would that change everything about your business? About your confidence? About your growth trajectory?
Here's what you need to know: I'm only letting a limited number of people into this $37 offer because I need to collect testimonials to build social proof. Once I have enough results, the price goes to $297 and this ground-floor opportunity disappears forever.
The real risk isn't trying the Trust Ads Bundle—it's continuing to waste money on ads that don't convert while your competitors discover the power of customer psychology.
Every day you delay costs you potential sales. Every week of poor-converting ads is money that could have been profit.
You're 72 hours away from having a completely different Facebook advertising approach. One that works with human psychology instead of against it. One that builds trust instead of creating resistance.
The question is: Which path will you choose?
Business owners with an existing product/service who want better Facebook ad results. You need to be able to copy-paste ads into Facebook Ads Manager. Works for e-commerce, coaching, SaaS, services—any business with customers.
NOT for people without a business or those expecting us to manage their campaigns.
We're including a bonus "Social Proof Collection System" that shows exactly how to gather powerful testimonials from existing customers. Most people ask wrong—we show you the right questions and approach.
We review everything for Facebook compliance before delivery. Testimonial-based ads typically have much higher approval rates than aggressive sales copy.
No rush. Ads are yours forever once delivered. Implement when ready, test at your pace. 30-day guarantee starts when you receive them.
I need testimonials for this new business. I'm trading $297 worth of work for $37 in exchange for social proof. Once I have enough results, price goes to $297. That's it.
Yes. Customer psychology works across all industries. People trust other customers more than marketing copy whether you sell software, coaching, or physical products. Plus you have our 30-day guarantee.
Yes. Just copy-paste text and upload images into Facebook Ads Manager. We include clear instructions. If you can post on Facebook, you can use these.
We work with what you have. We create complete ads around the social proof, adding context and psychology that amplifies even simple testimonials into compelling ads.
Just your website URL. We find testimonials from your site, social media, and review platforms. We'll only reach out if we need additional information (rare).
No specific numbers since every business is different. We guarantee 15 professionally created ads based on proven psychology principles. Not satisfied? Full refund.
